Privacy Policy

Last Updated: January 2026

77hp ("we", "us", "our", "Company", "Platform") is committed to protecting the privacy and security of personal information provided by our users ("you", "your", "User", "Player"). This Privacy Policy explains how we collect, use, disclose, store, and safeguard your personal data when you access or use the 77hp website located at https://77hp.cam and all associated gaming services, features, and applications (collectively, the "Service").

This Privacy Policy should be read in conjunction with our Terms and Conditions, which govern your use of the 77hp Platform. By accessing, registering an account, or using the Service, you acknowledge that you have read, understood, and consent to the data practices described in this Privacy Policy. If you do not agree with our privacy practices, you must discontinue use of the Service immediately.

1. Information We Collect

1.1 Personal Information You Provide

When you register an account with 77hp, make deposits, request withdrawals, or use our gaming services, we collect personal information that you voluntarily provide, including but not limited to:

• Identity Information: Full legal name, date of birth, nationality, gender, and government-issued identification numbers
• Contact Information: Residential address, email address, mobile telephone number
• Account Credentials: Username, password, and security questions
• Financial Information: Bank account details, GCash or PayMaya account information, payment card details, transaction history, deposit and withdrawal records
• Verification Documents: Copies of government-issued identification (passport, driver's license, national ID), proof of address documents (utility bills, bank statements), and payment method verification documents
• Communication Records: Customer support inquiries, chat transcripts, email correspondence, and feedback

1.2 Information Collected Automatically

When you access the 77hp Platform, we automatically collect certain technical and usage information through cookies, web beacons, and similar tracking technologies:

• Device Information: IP address, device type and model, operating system, browser type and version, screen resolution, device identifiers
• Usage Data: Pages visited, games played, time spent on the Platform, clicks, session duration, referral sources, search queries within the Platform
• Location Data: Geographic location derived from IP address to verify compliance with jurisdictional restrictions
• Gaming Activity: Bets placed, wagers made, game outcomes, win/loss records, bonus utilization, loyalty program participation
• Cookie Data: Session identifiers, preference settings, authentication tokens, and other data stored in cookies

1.3 Information from Third Parties

We may receive personal information about you from third-party sources, including:

• Payment processors (GCash, PayMaya, banks) providing transaction verification and fraud prevention services
• Identity verification service providers conducting age verification and anti-money laundering checks
• Gaming software providers (JILI Games and others) supplying game performance and integrity data
• Marketing partners and affiliates who refer players to 77hp

2. How We Use Your Information

77hp uses the personal information we collect for the following legitimate business purposes:

2.1 Account Management and Service Delivery

• Create, maintain, and manage your player account
• Verify your identity, age, and eligibility to use gaming services
• Process deposits, withdrawals, and financial transactions
• Provide access to casino games, sports betting markets, and gaming features
• Track gaming activity, wagers, and account balances
• Administer bonuses, promotions, loyalty rewards, and VIP programs

2.2 Legal Compliance and Security

• Comply with Philippine Data Privacy Act, PAGCOR regulations, and other applicable laws
• Conduct Know Your Customer (KYC) and Anti-Money Laundering (AML) verification procedures
• Detect, prevent, and investigate fraud, cheating, collusion, and other prohibited activities
• Enforce our Terms and Conditions and other policies
• Respond to legal requests, court orders, and regulatory inquiries
• Maintain records required by gaming regulators and licensing authorities

2.3 Communication and Customer Support

• Respond to your inquiries, questions, and customer support requests
• Send transactional notifications regarding deposits, withdrawals, account changes, and security alerts
• Provide important updates about Service changes, maintenance, and policy modifications
• Communicate with you about responsible gaming resources and self-exclusion tools

2.4 Marketing and Personalization (With Your Consent)

• Send promotional offers, bonuses, tournament invitations, and marketing communications (only if you have opted in)
• Personalize your gaming experience based on your preferences and playing patterns
• Recommend games, betting markets, and features that may interest you
• Administer contests, competitions, and special promotions

2.5 Platform Improvement and Analytics

• Analyze usage patterns to improve Service functionality, performance, and user experience
• Conduct internal research, testing, and statistical analysis
• Develop new features, games, and services tailored to Filipino players
• Optimize website performance, mobile responsiveness, and technical infrastructure

3. Legal Basis for Processing

Under the Philippine Data Privacy Act and international data protection principles, we process your personal information based on the following legal grounds:

• Contractual Necessity: Processing is necessary to fulfill our contract with you and provide the gaming services you have requested
• Legal Obligation: Processing is required to comply with applicable Philippine laws, gaming regulations, and licensing requirements
• Legitimate Interest: Processing is necessary for our legitimate business interests in operating a secure, fair, and efficient gaming platform, provided such interests are not overridden by your fundamental rights
• Consent: You have provided explicit consent for specific processing activities such as marketing communications

4. How We Share Your Information

77hp does not sell, rent, or trade your personal information to third parties for their marketing purposes. However, we may disclose your information to the following categories of recipients for the purposes described in this Privacy Policy:

4.1 Service Providers and Business Partners

We share personal information with trusted third-party service providers who assist us in operating the Platform and delivering services to Filipino players:

• Payment Processors: GCash, PayMaya, banks, and payment gateways that process deposits and withdrawals
• Gaming Software Providers: JILI Games and other game developers supplying casino games and sports betting platforms
• Identity Verification Services: Third-party providers conducting KYC, age verification, and anti-fraud checks
• Customer Support Platforms: Live chat software and customer service tools used to assist you
• Technology Infrastructure Providers: Hosting services, content delivery networks, and IT security providers
• Analytics and Marketing Services: Platforms helping us analyze usage patterns and deliver personalized experiences (with your consent)

All service providers are contractually obligated to protect your personal information and use it only for the specific purposes for which we disclose it to them.

4.2 Legal and Regulatory Authorities

We may disclose personal information to government authorities, law enforcement agencies, regulators, and courts when:

• Required by Philippine law, PAGCOR regulations, or other applicable legal obligations
• Requested through valid legal process such as subpoenas, court orders, or regulatory inquiries
• Necessary to protect our legal rights, property, or the safety of our users
• Required to detect, prevent, or address fraud, security issues, or illegal activities

4.3 Business Transfers

In the event of a merger, acquisition, corporate restructuring, sale of assets, or bankruptcy, your personal information may be transferred to the successor entity or acquiring party, subject to the same privacy protections outlined in this Privacy Policy.

5. Data Security Measures

77hp implements industry-standard technical, administrative, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction:

5.1 Technical Safeguards

• SSL Encryption: All data transmitted between your device and our servers is protected by 256-bit Secure Socket Layer (SSL) encryption technology, the same standard used by financial institutions
• Firewall Protection: Advanced firewall systems protect our servers from unauthorized intrusion attempts
• Secure Password Storage: User passwords are encrypted using industry-standard hashing algorithms and never stored in plain text
• Regular Security Audits: Independent security firms conduct penetration testing and vulnerability assessments to identify and address potential weaknesses
• Intrusion Detection Systems: Automated monitoring systems detect and respond to suspicious activity in real-time

5.2 Administrative Controls

• Access to personal information is restricted to authorized personnel on a need-to-know basis
• All employees and contractors sign confidentiality agreements and receive data protection training
• Multi-factor authentication protects sensitive internal systems
• Comprehensive incident response procedures address potential data breaches

5.3 Physical Security

• Servers storing personal information are housed in secure data centers with controlled physical access
• Environmental controls protect against fire, flooding, and other physical threats
• Redundant backup systems ensure data availability and integrity

While we implement robust security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your personal information using commercially reasonable means.

6. Data Retention

77hp retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements:

• Active Accounts: Personal information is retained for the duration of your active account relationship with 77hp
• Closed Accounts: After account closure, we retain certain information for up to seven (7) years to comply with Philippine gaming regulations, tax requirements, and anti-money laundering obligations
• Marketing Data: If you opt out of marketing communications, we retain your contact information on a suppression list to ensure we do not contact you again
• Legal Holds: Information subject to legal proceedings, investigations, or regulatory inquiries is retained until such matters are resolved

Upon expiration of applicable retention periods, personal information is securely deleted or anonymized in accordance with our data retention schedule and industry best practices.

7. Your Privacy Rights

Under the Philippine Data Privacy Act of 2012, you have the following rights regarding your personal information:

7.1 Right to Access

You have the right to request confirmation of whether we are processing your personal data and to obtain a copy of your personal information in our possession.

7.2 Right to Correction

You may request correction of inaccurate, incomplete, or outdated personal information. You can update most account information directly through your 77hp account dashboard.

7.3 Right to Erasure

You may request deletion of your personal information, subject to legal and regulatory retention requirements. Note that deletion may prevent you from accessing certain services or closing your account.

7.4 Right to Object

You may object to processing of your personal information for marketing purposes or based on legitimate interests. You can opt out of marketing communications at any time.

7.5 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit that data to another controller where technically feasible.

7.6 Right to Withdraw Consent

Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted prior to withdrawal.

7.7 Exercising Your Rights

To exercise any of these rights, please contact our Data Privacy Officer at [email protected]. We will respond to your request within thirty (30) days as required by Philippine law. We may request additional information to verify your identity before processing your request.

8. Cookies and Tracking Technologies

77hp uses cookies, web beacons, and similar tracking technologies to enhance your experience on the Platform. Cookies are small text files stored on your device that enable us to recognize your browser and capture certain information.

8.1 Types of Cookies We Use

8.2 Managing Cookies

Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Note that disabling cookies may prevent you from accessing certain features or functionality of the 77hp Platform. You can manage cookie preferences through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Settings > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data

9. Third-Party Links and Services

The 77hp Platform may contain links to third-party websites, services, or applications that are not owned or controlled by 77hp. This Privacy Policy applies only to information collected by 77hp. We are not responsible for the privacy practices of third-party websites or services. We encourage you to read the privacy policies of any third-party sites you visit.

10. International Data Transfers

Your personal information is primarily processed and stored within the Philippines. However, some of our service providers and technology infrastructure may be located in other countries. When we transfer personal information outside the Philippines, we ensure adequate safeguards are in place through contractual protections, standard contractual clauses, or other legally recognized transfer mechanisms to protect your data in accordance with Philippine data protection standards.

11. Children's Privacy

The 77hp Platform is intended exclusively for individuals who are at least twenty-one (21) years of age. We do not knowingly collect personal information from individuals under the age of 21. If we become aware that we have inadvertently collected personal information from a person under 21 years of age, we will promptly delete such information from our systems. If you believe we may have collected information from someone under 21, please contact us immediately at [email protected].

12. Changes to This Privacy Policy

77hp reserves the right to modify, amend, or update this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or operational needs. We will post the updated Privacy Policy on this page with a revised "Last Updated" date. Material changes will be communicated through email notification or prominent notice on the Platform. Your continued use of the Service after any modifications indicates your acceptance of the updated Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Information and Data Privacy Officer

If you have questions, concerns, or complaints regarding this Privacy Policy or our data protection practices, or if you wish to exercise your privacy rights, please contact our Data Privacy Officer:

• Email: [email protected]
• Subject Line: Privacy Inquiry / Data Subject Request
• Response Time: We will acknowledge your inquiry within five (5) business days and provide a substantive response within thirty (30) days

If you are not satisfied with our response to your privacy complaint or believe we have not complied with the Philippine Data Privacy Act, you have the right to lodge a complaint with the National Privacy Commission of the Philippines:

• National Privacy Commission
• 5th Floor, Philippine International Convention Center, Vicente Sotto Street, Pasay City, Metro Manila 1308, Philippines
• Website: https://www.privacy.gov.ph